Audience Research

Our proprietary Audience Research Template helps us understand your audience, your industry, your competition (direct and lateral) well enough to draw a context.

Buyer Persona

We work with you to develop buyer persona and buyer journey for your business. Certain customers search by broad category while others by long tail search words including brand, product, size, colour e.t.c

Device Diversity (Mobile vs. Desktops) also adds a new layer of complexity.

Ethnographic and Cultural insights also determine buyers’ persona. We study this data and trends to design a customized experience for every persona. The better we know our customers and their search behaviour, the better we are able to drive conversion and revenue.

Keyword Research

Keywords research is the core activity that helps in displaying your website at the top position in the search engine. We get into the skin of the customer and draw a comprehensive list of target keywords that helps customers find your category and brand easily and organically. This is an ongoing and an iterative process.

Competitive Analysis

Competition as seen by you could be different as seen by your customers. Customers more often are looking for solutions to their problems. In this process, they search across categories and that’s the real competition.


It is important to build relevance and recency for our brand through building relationships with relevant and more searched sites. This is an ongoing process and takes time and patience. It improves your brand awareness and we recommend it.

Get in touch

95, Ground floor, Poes Main Road, Teynampet, Chennai - 600 018, Tamil Nadu, India

9, Prem Kiran, Plot 195 Sher-e-Punjab CHS, Mahakali Caves Rd, Andheri East, Mumbai - 400 093, Maharashtra, India

B2/7, Tridal Nagar, Shastri Nagar, Yerwada, Pune - 411 006, Maharashtra, India

Flat 806, GK Meadows, Shikari Palya Main Road, Electronic City Phase -1. Bangalore - 560 105, Karnataka, India