Remarketing is the process of following up with the visitors of our website by serving customized display ads. Its akin to the follow-up call to prospects. It’s a simple and effective method to improve conversions. Banner ads of all shapes and sizes are served to those who left our website without transacting with us. Retargeting works the best when used in conjunction with the paid search (Google adwords) campaign.
How does it Work?
What is interesting about Retargeting is that the ads can be tailored according to the audience grouping. We add a small code on your site which helps us create customized audience groupings and target customized ads to display to them across them web. We use Retargeting both on Google Display Network as well as on other 3rd party aggregator networks based on the audience profile.
Retargeting & Social Ads
Retargeting with Social media ads delivers the best value for your money as maximum number of people spends most of their time on social media platforms like Facebook, Twitter, YouTube, and LinkedIn. These platforms offer various filters and rich retargeting capabilities that can be used in conjunction with a larger social ad campaign.
Read more about our social ad services here.
Benefits of Retargeting
Remarketing can help increase brand familiarity and engagement. It supplements effort of other search campaign types to increase the revisit. More revisits mean more business.
Our goal is to help find the right visitors find the right information in your site at the right time, eventually leading to transaction success.
Interested in partnering with us for a paid search campaign with BLeap? Call us today for a partnership proposal.
Get in touch
95, Ground floor, Poes Main Road, Teynampet, Chennai - 600 018, Tamil Nadu, India
9, Prem Kiran, Plot 195 Sher-e-Punjab CHS, Mahakali Caves Rd, Andheri East, Mumbai - 400 093, Maharashtra, India
B2/7, Tridal Nagar, Shastri Nagar, Yerwada, Pune - 411 006, Maharashtra, India