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SNAPCHAT OPENS UP TO MARKETERS TO DEFINE CUSOMER EXPERIENCE - LINKS, WINKS & SNAP

Posted on Aug 3, 2017 by NEERAJ MOORJANI

So why is Snapchat so important? It is the youngest kid on the social media block. Its got the youngest audience ever. 72% of its audience comes from 12 to 24 years youth. If you're looking for a solid way to promote your brand on Snapchat, an on-demand Geofilter is a great option. Geofilters are special overlays for Snapchat users that reflect the geographic location they are in. We can purchase a custom Geofilter for an event, location, or promotion being planned. The cost of a custom Geofilter depends on factors like the size of the area you want your Geofilter to be active in (which can range from 20,000 sq. ft. up to 5 million sq. ft.), as well as the duration of the Geofilter to be active. Many of the brands have started doing Snapisodes to promote the content in the form of videos, testimonials e.t.c to seed the right brand messages. Offer coupons and Event invites receive instant response on Snapchat.

The hottest and the hippest platform for the youth - Snapchat became advertiser and marketer friendly. Till recently, the only way you could add a link to Snapchat would be to type it as a text and have a follower take a screenshot of it. Even then, it won't be clickable

This was Snap chat's way of ensuring its users would stay engaged scrolling through photos and videos within the platform.

Khul ja sim sim. Snapchat has finally opened its doors to direct response marketing. As the platform has matured and the team has started to focus on revenue instead of just growth and engagement, Snapchat has started allowing users to add links. This doesn't just open new ways to share content; it offers brands a new measurable way to promote products and services.

Snapchat hasn't updated its terms of service, so technically users still aren't supposed to use the app for commercial purposes without direct consent. It's not clear if Snapchat will actually crack down on brands for using links to make money though.

But it's clear the app is headed in the direction of making social advertising more widely accessible for all users. So we put together a quick step-by-step guide on how to add links to Snapchat:

HOW TO ADD LINKS TO SNAPCHAT

  • • Make sure you have the most updated version of Snapchat. In order to send and receive links, you need to have the most updated version of Snapchat. So download the latest version from the playstore or itunes.
  • • Take your snap. The paperclip doesn't show up until after you take a photo or record a video, so don't be alarmed if you can't add a link right away.
  • • Look for the paperclip on the right-hand-side toolbar.
  • • Tap on the paperclip and a new screen with a field for a URL will pop up. Type in the URL you'd like to link to.
  • • A preview will load. Look for the “Attach to Snap” button at the bottom of the screen and click it.
  • • Click the send arrow and your link will appear when the snap is sent to your friends.
  • • To open a link in a snap you receive, simply swipe up. You'll see an arrow with a CTA at the bottom of the snap.

HOW CAN ADVERTISERS BENEFIT - ONE SNAP AT A TIME

The really exciting news here is that brands get a bit more control back. Even though (like Facebook), the links will bring users to an in-app browser, marketers can choose where their followers go after seeing a snap. They can drive users back to the home page of their website, to a specific product page, or to a demo page. And you know that when one social media channel rolls out an update like this, it's not unlikely that others will follow soon (Instagram- are you listening?)

The more links we get on more platforms, the more we can see. Because every swipe, tap, and click is a link that tells the greater narrative of where your customers are engaging, when they're engaging, and why. Each link helps you understand your audience better and helps you gain control of your customer experience.

SNAP IT