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Bigg Boss Tamil - Social Listening Research

Posted on Aug 13, 2017 by NEERAJ MOORJANI

This social media research done by Bleap Research Team aims to answer various questions pertaining to the controversial and hugely popular Reality TV show Bigg Boss – Tamil currently on air on Star Vijay TV.

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SNAPCHAT OPENS UP TO MARKETERS TO DEFINE CUSOMER EXPERIENCE –LINKS, WINKS & SNAP

Posted on Aug 3, 2017 by NEERAJ MOORJANI

So why is Snapchat so important? It is the youngest kid on the social media block. Its got the youngest audience ever. 72% of its audience comes from 12 to 24 years youth. If you’re looking for a solid way to promote your brand on Snapchat, an on-demand Geofilter is a great option. Geofilters are special overlays for Snapchat users that reflect the geographic location they are in. We can purchase a custom Geofilter for an event, location, or promotion being planned.

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5 Hacks to get Leads from Google Click to Call functionality

Posted on Aug 1, 2017 by NEERAJ MOORJANI

Recently we ran an experiment for an e-Commerce client of ours to understand the efficacy of C2C leads provided by Google.

Problem Statement : Client Call Centre perpetually complained that they were not receiving enough Call leads. Although the Form Leads ran through the same Adwords campaign produced more conversions. The client runs a car servicing consumer services business. It is interesting to note that we had advised the client against not using the C2C feature as it is difficult to trace the leads and hold accountability for the performance.

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Game of Bots - Ready?

Posted on July 9, 2017 by NEERAJ MOORJANI

Recently while developing a chat bot for one of our clients, we did some research and found some interesting facts from the Botsphere. Here are 6 Must Know Facts.

1. Bots are already doing a great job of answering a lot of FAQ's(frequently asked questions) in whole lot of websites and web platforms. Many of the repetitive instructions in terms of navigation through the long forms, online payment e.t.c are handled accurately and efficiently by the Bots.

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