What’s the quickest and the easiest way to get better search engine rankings? That’s right, Off-page SEO. It’s a combination of various activities like directory submission, social bookmarking, article submission, blog posting and back links building. Google may deny it, but their ranking algorithm still relies heavily on the quantity and quality of referring domains. The more you have – the higher you climb.
The truth is, getting high rankings turn out to be a real headache, especially after yet another Google update.
Campaign Strategy & Launch
Upon understanding your category, buyers’ persona and website user experience journey, create an SEO campaign strategy with specific goals to achieve and start working. Write down these goals. Have a strategy for Off-site optimization.
Follow these 4 simple steps for making your off-page strategy effortless.
Step 1: Do a thorough keyword research. Use proprietary tools to arrive at a comprehensive list of targeted keywords.
You can use keyword research tools like – Google adwords: Keyword planner, Google correlate, Keyword In, SEMrush, Moz
Step 2: In order to rank higher on Google, navigation and user experience play the most crucial role. Ensure that the URL structure of your website is balanced and clear.
Step 3: What are the top 10 keywords for your business? Which competitor of yours is running behind those keywords? Do an in-depth study and plan your SERP journey accordingly. Focus your efforts on identifying the right niche and bring your site up the Google search in an affordable manner.
Step 4: Prepare a detailed backlinks building plan. The more quality backlinks your site has, the higher rankings in Google it receives.
Optimize your Search Engine campaigns for both users and search engines. Conversion optimization is a strategy to increase how many visitors to your site actually convert into customers. Optimizing your site for conversion can dramatically improve everything from your bounce rate to your ROI. Whether this is through A/B testing on key landing pages, or improving your CTAs, the options are limitless.
Analytics & Dash boarding
The unavoidable part of your SEO journey. Never miss on analysing the results.
Track all the search data and resultant analytics on all major search engines like Google, Yahoo, Bing, Yelp, Ask, AOL and Baidu and analyse the results.